
NO PURCHASE NECESSARY TO ENTER OR WIN!
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Effective Date: 27 January 2026
Sponsor: Midwest Auto Sweepstakes LLC (“Sponsor,” “Company,” “we,” “us,” or “our”)
Promotion: Midwest Auto Sweepstakes Giveaway (“Promotion”)
Eligible Jurisdictions: The Promotion is open only to legal residents of the 47 U.S. states excluding New York, Florida, and Rhode Island. Residents of Hawaii may participate but are only eligible for the cash prize equivalent of the advertised vehicle. Residents of U.S. territories, including Puerto Rico, Guam, the U.S. Virgin Islands, American Samoa, and other possessions, are not eligible.
1. DEFINITIONS
1.A. For purposes of these Official Rules, the following capitalized terms shall have the meanings set forth below. Capitalized terms used but not otherwise defined herein shall have their ordinary and commonly accepted meanings.
1.B. “Alternate Method of Entry” or “AMOE” means the free, mail-in method of entering the Promotion, as described in Section 6.B, that does not require a purchase, payment, or financial consideration of any kind.
1.C. “Approximate Retail Value” or “ARV” means the good-faith estimate of the retail value of the advertised prize at the time the applicable Round begins. For purposes of these Official Rules, ARV and Fair Market Value (“FMV”) are used interchangeably and represent the same value determination made by the Sponsor in accordance with Section 10.
1.D. “Limited Promo Bundle” means a promotional label used by Sponsor to describe a merchandise-associated promotional offer that may include sweepstakes entries and is not itself an Entry. A Bundle is a promotional package which includes complementary sweepstakes entries, is not a gambling ticket, wager, chance instrument, or lottery participation, has no cash value, and does not represent enhanced odds beyond the number of Entries expressly associated with it.
1.E. “Cash Prize” means a monetary prize equal to the Fair Market Value of the advertised vehicle for the applicable Round, issued in lieu of the vehicle where permitted or required under these Official Rules.
1.F. “Eligible Jurisdictions” means the 47 U.S. states from which entries are accepted and in which the Promotion is legally offered, excluding New York, Florida, and Rhode Island. Residents of Hawaii may participate but are eligible only for the Cash Prize. Residents of U.S. territories, including Puerto Rico, Guam, the U.S. Virgin Islands, American Samoa, and other possessions, are not eligible.
1.G. “Entry” means one valid and eligible submission into a single Round of the Promotion, whether submitted via a merchandise-associated entry method or the Alternate Method of Entry, subject to all eligibility requirements and entry limits set forth in these Official Rules.
1.H. “Entry Limit” means the maximum number of Entries permitted per participant per Round, across all entry methods combined, as set forth in these Official Rules.
1.I. “Fair Market Value” or “FMV” means the Sponsor’s good-faith determination of the retail value of the advertised prize at the time the applicable Round begins, which determination may be based on nationally recognized valuation sources and is final and binding.
1.J. “Merchandise” means promotional goods offered for sale by Sponsor. Merchandise is sold for its retail value and is not sold as a lottery ticket, chance, wager, or gambling instrument. Any Entries associated with Merchandise purchases are promotional in nature only.
1.K. “No Purchase Necessary” means that no purchase, payment, or financial consideration is required to enter or win the Promotion, and that eligible participants may enter via the Alternate Method of Entry with equal odds of winning per Entry.
1.L. “Promotion” means the Midwest Auto Sweepstakes Giveaway conducted by Sponsor pursuant to these Official Rules.
1.M. “Promotion Period” means the start and end dates for a specific Round during which Entries are accepted, as disclosed in the applicable Round Addendum.
1.N. “Round” means a discrete promotional period within the Promotion during which eligible Entries are accepted and at the conclusion of which one (1) potential Winner is selected by random drawing.
1.O. “Round Addendum” means a supplemental document specific to a given Round that sets forth round-specific details, including but not limited to the advertised prize, Approximate Retail Value (“ARV”) or Fair Market Value (“FMV”), Promotion Period, entry methods, mail-in address, vehicle delivery instructions, and any additional terms or conditions applicable solely to that Round. Each Round Addendum is hosted on the Current Sweepstakes page of Sponsor’s Website and is incorporated by reference into these Official Rules, forming an integral part of the rules for the applicable Round.
1.P. “Sponsor” means Midwest Auto Sweepstakes LLC, including its authorized representatives, agents, and designees responsible for administering the Promotion.
1.Q. “Website” means Sponsor’s official website through which the Promotion is advertised and administered.
1.R. “Winner” means a participant whose Entry is randomly selected during a Round drawing and who successfully satisfies all verification, eligibility, and compliance requirements set forth in these Official Rules.
1.S. “Winning Entry” means the Entry selected in the random drawing for a Round, subject to verification and compliance with these Official Rules.
1.T. “External Sponsor” means any third-party company or entity that provides funding, products, services, or other support for the Promotion but is not Midwest Auto Sweepstakes LLC. External Sponsors have no responsibility for administering the Promotion, verifying entries, selecting winners, delivering prizes, or any other operational aspect.
2. ACCEPTANCE OF OFFICIAL RULES
2.A. Most Current Rules: For the most current and up-to-date Official Rules, please visit midwestautosweepstakes.com/officialrules. This version of the Official Rules supersedes all prior versions and controls in the event of any discrepancy.
2.B. By participating in the Promotion, each entrant agrees to be bound by these Official Rules and by Sponsor’s decisions, which are final and binding in all respects.
2.C. The Promotion is a sweepstakes.
2.C.i. No purchase is necessary to enter or win.
2.C.ii. A purchase will not improve chances of winning.
2.C.iii. The Promotion is void where prohibited by law.
2.C.iv. The Promotion is not a lottery, gambling activity, or wagering scheme, and is conducted in compliance with applicable sweepstakes laws and regulations.
2.C.v. Dispute Resolution Notice: Participation in this Promotion is subject to binding arbitration and a class action waiver. See Section 41 of the Official Rules.
3. PROMOTION OVERVIEW
3.A. The Promotion may be conducted as a single promotional round or as multiple sequential promotional rounds.
3.B. Each promotional round is referred to as a “Round.”
3.C. Each Round is associated with a designated vehicle and a defined entry period.
3.D. All promotional materials will accurately reflect the prizes available and entry methods, consistent with these Official Rules.
3.E. Round Addendum Incorporation
3.E.i. Each promotional round is governed by these Official Rules together with the applicable Round Addendum, which sets forth round-specific details including, but not limited to, the prize description, Approximate Retail Value (“ARV”) or Fair Market Value (“FMV”), Promotion Period, and any round-specific terms.
3.E.ii. Each Round Addendum is hereby incorporated by reference and forms an integral part of these Official Rules for the applicable Round.
4. PROMOTION PERIOD
4.A. Each Round has a defined start date and end date (“Promotion Period”), as disclosed in the applicable Round Addendum.
4.B. Promotion Period dates will be publicly disclosed on Sponsor’s website prior to the start of each Round.
4.C. Sponsor reserves the right to schedule, modify, extend, or discontinue Rounds at its sole discretion, subject to applicable law.
5. ELIGIBILITY
5.A. The Promotion is open only to legal residents of the Eligible Jurisdictions.
5.B. Entrants must be at least eighteen (18) years of age or the age of majority in their state of residence, whichever is greater, at the time of entry.
5.C. Employees, officers, directors, agents, and representatives of Sponsor, and members of their immediate family or household, are not eligible.
5.D. State Registration Compliance: Sponsor excludes jurisdictions that require sweepstakes registration or bonding that Sponsor elects not to satisfy. Participation is void in any jurisdiction where the Promotion is prohibited or restricted by law.
5.E. Hawaii residents are eligible to participate in the Promotion but are eligible to receive only the cash prize equal to the Fair Market Value of the advertised vehicle.
5.F. Sponsor reserves the right to exclude additional jurisdictions on a Round-by-Round basis if required to maintain legal or regulatory compliance.
6. HOW TO ENTER
6.A. Merchandise-Associated Entry Method (Optional)
6.A.i. Eligible participants may receive sweepstakes entries by purchasing Sponsor’s merchandise through the official Website during an active Round.
6.A.ii. Each merchandise item or promotional offer includes a designated number of sweepstakes entries, as follows:
6.A.ii.a. TShirts – $45 – 45 Entries
6.A.ii.b. Hoodies – $79 – 79 Entries
6.A.ii.c. 11 oz Mugs – $24 – 24 Entries
6.A.ii.d. 15 oz Mugs – $26 – 26 Entries
6.A.ii.e. Bronze Bundle – $10 – 15 Entries
6.A.ii.f. Silver Bundle – $20 – 35 Entries
6.A.ii.g. Gold Bundle – $40 – 80 Entries
6.A.ii.h. Platinum Bundle – $50 – 113 Entries
6.A.ii.i. Diamond Bundle – $60 – 150 Entries
6.A.ii.j. Onyx Bundle – $80 – 220 Entries
6.A.ii.k. Shoes, Athletic – $98 – 98 Entries
6.A.ii.l. Shoes, Classic – $88 – 88 Entries
6.A.ii.m. Shoes, Slip-On's – $78 – 78 Entries
6.A.ii.n. Shoes, Slides – $68 – 68 Entries
6.A.iii. Sweepstakes entries associated with merchandise purchases are promotional in nature and are not based on a per-dollar, per-unit-of-currency, or ticket-based calculation. Each merchandise item carries only the number of entries specified in Section 6.A.ii. Each entry, whether earned via merchandise purchase or mail-in, has equal odds of winning per entry.
6.A.iv. Only purchases made by residents of Eligible Jurisdictions will generate sweepstakes entries.
6.A.v. Purchases from non-eligible jurisdictions do not generate sweepstakes entries and do not fund any prize.
6.A.vi. Merchandise purchases do not represent ownership, equity, investment interest, or enhanced odds beyond the number of entries expressly associated with the applicable merchandise item or offer. Merchandise is sold independently of the Promotion, and the purchase price reflects the retail value of the merchandise itself, regardless of any promotional entries offered.
6.A.vii. Any ‘Limited Promo Bundle’ or similarly named offering constitutes a merchandise-associated promotional entry method and does not provide enhanced odds per entry.
6.B. Alternate Method of Entry (AMOE) – Mail-in Only
6.B.i. No purchase is necessary to enter or win.
6.B.ii. Eligible participants may enter the Promotion by submitting a mail-in entry using the address provided on Sponsor’s website, outlined in the Round Addendum during an active Round.
6.B.iii. Mail-in entries must be postmarked by the final day of the applicable Round to be eligible. Mail-in entries are not subject to weekly or per-submission limits, provided that the total number of entries per participant per Round across all entry methods does not exceed 3,000. Mail-in entries are not limited on a weekly basis; only the total 3,000 entries per participant per Round apply. Entries postmarked after the final day of the applicable Round will not be accepted or entered into the drawing.
6.B.iv. Mail-in entries must include the entrant’s full legal name, complete residential mailing address, city, state, ZIP code, email address, phone number, and date of birth.
6.B.v. Mail-in entries have the same odds of winning per entry as merchandise-associated entries.
6.B.vi. Entries that are automated, duplicate, incomplete, inaccurate, or fraudulent are void.
6.B.vii. Mail-in entries submitted from New York, Florida, or Rhode Island will not be accepted.
6.B.viii. Mail-in entries must be legibly handwritten by the entrant.
6.B.ix. Mail-in entries are processed on the same schedule and entered into the same drawing pool as merchandise-associated entries and are not subject to additional review, delay, or disadvantage compared to merchandise-associated entries.
6.C. IRREVOCABILITY OF ENTRIES
6.C.i. Once sweepstakes entries are issued—whether through merchandise purchases or the Alternate Method of Entry (AMOE)—such entries are final and irrevocable.
6.C.ii. Entries cannot be returned, revoked, exchanged, transferred, or refunded, even if a merchandise transaction is later canceled, disputed, charged back, or refunded.
6.C.iii. Refunds, chargebacks, or cancellations do not affect the validity of already-issued entries or the participant’s odds of winning.
6.C.iv. This rule ensures compliance with sweepstakes laws and payment processor requirements, and maintains equal odds of winning for all participants, including AMOE entrants.
7. ENTRY CONDITIONS
7.A. All entries must be received during the applicable Promotion Period.
7.A.i. Mail-in AMOE entries are considered received based on postmark date.
7.B. Entries are non-transferable.
7.C. Entries have no cash value outside the Promotion.
7.D. Sponsor reserves the right to verify eligibility, identity, and entry validity.
7.E. Sponsor reserves the right to impose reasonable entry caps, technical limits, or safeguards to protect the integrity of the Promotion.
7.F. Sponsor reserves the right to refuse, suspend, disqualify, or void any entry if Sponsor reasonably believes such entry compromises the fairness, security, or integrity of the Promotion.
7.G. Maximum Entries Per Round
7.G.i. Each participant may submit a maximum of 3,000 entries per Round, including mail-in AMOE entries and any entries earned through merchandise purchases or “Limited Promo Bundle” purchases.
7.G.ii. Any entries received beyond the maximum will be void and will not increase a participant’s chances of winning.
7.G.iii. Sponsor reserves the right to verify, limit, or refuse any entries to ensure the fairness, security, and integrity of the Promotion.
7.G.iv. Entries submitted under multiple accounts, identities, devices, or email addresses by a single participant will be aggregated and counted toward the maximum per Round. Any attempt to circumvent the entry limit may result in disqualification of all entries and forfeiture of prizes.
8. WINNER SELECTION
8.A. One (1) potential winner will be selected by random drawing from all eligible entries received during the applicable Round.
8.B. Winner selection may be conducted using automated or software-assisted systems.
8.C. The odds of winning depend on the total number of eligible entries received during the applicable Round.
8.D. Sponsor’s decisions regarding winner selection are final and binding.
8.E. Sponsor does not guarantee any minimum or maximum number of entries for any Round.
9. WINNER NOTIFICATION
9.A. Potential winners will be notified by email within five (5) business days following the drawing.
9.B. Winners must respond to the notification within seven (7) calendar days.
9.C. Failure to timely respond, failure to provide required information, or failure to comply with these Official Rules may result in forfeiture of the prize.
9.D. Sponsor may require winners to complete, sign, and return required documentation as a condition of prize award.
9.E. In the event of forfeiture, Sponsor reserves the right to select an alternate winner.
9.F. Electronic Verification and Documentation: Required winner documentation, including affidavits, eligibility verification forms, and releases, may be completed and submitted electronically or in paper form, at Sponsor’s discretion. Electronic submissions shall have the same legal effect as original signed documents.
10. PRIZE DESCRIPTION AND FAIR MARKET VALUE (FMV)
10.A. Each Round features a designated vehicle with a disclosed Fair Market Value (“FMV”).
10.B. The FMV will be displayed on Sponsor’s website prior to the start of the applicable Round.
10.C. FMV is determined in good faith using nationally recognized valuation sources.
10.D. Sponsor’s FMV determination is final and binding.
10.E. For purposes of these Official Rules, the terms “Approximate Retail Value (ARV)” and “Fair Market Value (FMV)” are used interchangeably and refer to the good-faith estimated retail value of the prize at the time the applicable Round begins.
10.F. Vehicle Damage or Unavailability During a Round
10.F.i. In the event that the advertised vehicle is materially damaged, destroyed, rendered inoperable, lost, stolen, or otherwise becomes unavailable for any reason during an active Round and prior to prize award, Sponsor reserves the right, in its sole discretion and subject to applicable law, to:
10.F.i.a. Repair the vehicle and award it in repaired condition;
10.F.i.b. Substitute the advertised vehicle with a comparable vehicle of equal or greater Fair Market Value; or
10.F.i.c. Award the Cash Prize equal to the disclosed Fair Market Value of the advertised vehicle.
10.F.ii. Any repair, substitution, or cash award determination shall be made by Sponsor in good faith and shall be final and binding.
10.F.iii. No entrant or winner shall be entitled to compensation, replacement, or damages beyond the remedies expressly stated in this Section.
11. GRAND PRIZE AND AWARD STRUCTURE
11.A. One (1) winner will have the option to receive either the advertised vehicle or a cash prize equal to the vehicle’s disclosed Fair Market Value. Hawaii residents are only eligible to receive the cash prize. All promotional materials, including website, social media, and advertising, will accurately reflect the winner’s choice between the advertised vehicle and its Fair Market Value in cash.
11.A.i. All advertising, promotional materials, and website content shall clearly and conspicuously disclose the availability of the cash prize alternative where applicable, including any jurisdictional limitations.
11.B. Hawaii Residents
11.B.i. Due to shipping, registration, emissions, and compliance restrictions, vehicles cannot be awarded in Hawaii; the selected winner will receive a cash prize equal to the Fair Market Value of the advertised vehicle.
11.B.ii. Promotional materials targeted to Hawaii residents shall not depict or imply vehicle delivery and shall clearly disclose that the prize will be awarded as a cash prize only.
11.C. Except for Hawaii residents (who are only eligible for the cash prize), the advertised vehicle will be awarded if the winner chooses it.
11.D. In all cases, one (1) prize will be awarded per Round.
11.E. All prizes are subject to eligibility verification and compliance with these Official Rules.
11.F. Winners are responsible for all applicable taxes, fees, and expenses not expressly stated as part of the prize.
12. TAXES AND REQUIRED DOCUMENTATION
12.A. Winners are solely responsible for all applicable federal, state, and local taxes associated with receipt of a prize.
12.B. Sponsor may require winners to complete, sign, and return required documentation.
12.C. Required documentation must be completed, signed, and returned within the timeframe specified by Sponsor.
12.D. Failure to timely complete, sign, or return any required documentation, or failure to comply with these Official Rules, may result in forfeiture of the prize.
12.E. In the event of forfeiture, Sponsor reserves the right to select an alternate winner in accordance with these Official Rules.
13. VEHICLE DELIVERY AND EXPENSES
13.A. Vehicle delivery details, including shipping method, timing, and any other instructions, are outlined in the applicable Round Addendum.
13.B. All prize delivery, shipping, and associated logistics are governed by the applicable Round Addendum for each Round. Sponsor is not responsible for arranging or paying for delivery unless expressly stated in the Round Addendum.
13.C. Delivery is limited to Eligible Jurisdictions, as set forth in the applicable Round Addendum.
13.D. The winner is responsible for all title, registration, insurance, and any ongoing ownership, licensing, and maintenance expenses associated with the prize.
13.E. Winners assume all risks associated with transportation, delivery, and receipt of the prize, including any damage, loss, or delay during shipment.
13.F. Publicity and Promotional Opt-Out
13.F.i. Winners may request to opt out of publicity, advertising, or promotional media coverage. Such a request must be communicated in writing to Sponsor within seven (7) calendar days of prize notification. Sponsor may still use prize details (excluding name, likeness, or statements) in aggregate reporting or marketing summaries.
14. VEHICLE CONDITION DISCLAIMER
14.A. Vehicles are awarded “AS IS, WHERE IS.”
14.B. Sponsor makes no warranties, express or implied, including warranties of merchantability or fitness for a particular purpose.
14.C. Vehicle mileage may increase from the advertised mileage on the Current Sweepstakes page and Round Addendum due to transportation, testing, inspection, or maintenance prior to delivery.
15. PUBLICITY RELEASE
15.A. Except where prohibited by law, acceptance of a prize constitutes the winner’s consent for Sponsor to use the winner’s name, city, likeness, voice, and statements for advertising, promotional, and publicity purposes, in any media now known or hereafter developed, without additional compensation.
16. PRIVACY
16.A. Participant information is used to administer the Promotion.
16.B. Data handling practices are governed by Sponsor’s Privacy Policy, which is incorporated by reference and forms part of these Official Rules.
17. DISQUALIFICATION
17.A. Sponsor reserves the right to disqualify any participant who violates these Official Rules.
17.B. Sponsor reserves the right to disqualify any participant who attempts to tamper with, abuse, or undermine the Promotion, Website, entry process, or winner selection process.
18. LIMITATION OF LIABILITY
18.A. To the fullest extent permitted by law, Sponsor shall not be liable for indirect, incidental, special, consequential, or punitive damages.
18.B. Sponsor’s total liability shall not exceed the amount paid by the participant, if any, during the applicable Round. For AMOE entrants, Sponsor’s liability is limited to actual, reasonable, and documented out-of-pocket costs incurred solely to submit a mail-in entry (such as postage and materials), not to exceed the cost of a single merchandise item.
18.C. Insurance and Liability Alignment
18.C.i. Entrants acknowledge and agree that Sponsor’s liability under these Official Rules is limited to the fullest extent permitted by applicable law, regardless of whether Sponsor maintains any insurance coverage related to the Promotion.
18.C.ii. Nothing in these Official Rules shall be construed as an admission of liability, a waiver of any defenses, or a representation that insurance coverage exists or applies to any claim.
18.C.iii. The existence, scope, or availability of insurance coverage, if any, shall not increase Sponsor’s liability beyond the limitations expressly set forth in these Official Rules.
18.C.iv. All claims arising out of or related to the Promotion shall be subject to the liability limitations, exclusions, and conditions stated herein, irrespective of insurance considerations.
18.C.v. This Section survives the conclusion, cancellation, or completion of any Round and the awarding of a prize.
18.D. Chargebacks or refunded transactions do not create additional entries or affect previously issued entries, except where required by law.
19. CANCELLATION OR MODIFICATION
19.A. Sponsor reserves the right to cancel, suspend, modify, or terminate the Promotion or any Round if fraud, technical failures, administrative errors, regulatory issues, or any other factor beyond Sponsor’s reasonable control compromises the integrity, fairness, or lawful operation of the Promotion.
19.B. In the event of cancellation, Sponsor may, in its sole discretion and where permitted by law, select a winner from all eligible, non-suspect entries received prior to cancellation.
20. GOVERNING LAW AND VENUE
20.A. These Official Rules are governed by and construed in accordance with the laws of the State of Wisconsin, without regard to conflict of law principles.
20.B. All disputes, claims, or causes of action arising out of or relating to the Promotion shall be resolved exclusively through binding arbitration pursuant to Section 41 of these Official Rules, except for individual claims properly brought in small claims court as expressly permitted under Section 41.F, or where arbitration is prohibited by applicable law.
21. RECORDS AND COMPLIANCE
21.A. Sponsor maintains records for each Round, including but not limited to:
21.A.i. Entry totals
21.A.ii. Fair Market Value determinations
21.A.iii. Net Promotional Proceeds calculations
21.A.iv. Winner selection documentation
21.A.v. Compliance, audit, and verification records
21.B. Sponsor’s records shall be deemed final and binding in all matters relating to the Promotion, to the fullest extent permitted by law.
22. ENTRY VERIFICATION AND AUDIT RIGHTS
22.A. Sponsor reserves the right to verify the eligibility, identity, and compliance of any entrant or potential winner at any time.
22.B. Sponsor may review, audit, investigate, or invalidate entries, accounts, submissions, and related records to ensure compliance with these Official Rules.
22.C. Sponsor may disqualify any entry or entrant that Sponsor determines, in its sole discretion, does not comply with these Official Rules.
22.D. Sponsor’s verification, audit, and enforcement determinations are final and binding.
23. FRAUD PREVENTION AND ANTI-CIRCUMVENTION
23.A. Sponsor reserves the right to disqualify any participant who attempts to:
23.A.i. Circumvent entry limits
23.A.ii. Submit entries using multiple identities, accounts, devices, or email addresses
23.A.iii. Use automated systems, bots, scripts, scraping tools, or unauthorized methods
23.A.iv. Manipulate, interfere with, or undermine the Promotion or its operation
23.B. Any attempt to undermine the legitimate operation of the Promotion may result in disqualification, forfeiture of prizes, and, where applicable, legal action.
24. TECHNICAL FAILURES AND FORCE MAJEURE
24.A. Sponsor is not responsible for entries that are lost, late, misdirected, corrupted, incomplete, or otherwise invalid due to technical failures.
24.B. Sponsor is not responsible for website downtime, server errors, transmission failures, or other technical malfunctions.
24.C. Sponsor is not responsible for delays or failures caused by events beyond Sponsor’s reasonable control, including acts of God, natural disasters, governmental actions, labor disputes, power failures, or internet outages.
25. THIRD-PARTY PLATFORM DISCLAIMER
25.A. The Promotion may utilize third-party platforms, services, software, or vendors for website hosting, entry processing, payment processing, communications, analytics, or compliance functions.
25.B. Sponsor is not responsible for the acts, omissions, failures, interruptions, or errors of any third-party service provider.
25.C. Use of third-party platforms is subject to their respective terms, conditions, and policies.
25.D. PAYMENT PROCESSOR NON-AFFILIATION
25.D.i. This Promotion is not sponsored, endorsed, administered by, or associated with any payment processor, payment network, or financial institution, including but not limited to Stripe, PayPal, Square, or any issuing bank. Payment processors do not sponsor, administer, or assume any responsibility for the Promotion.
26. COMPLIANCE MODIFICATION AUTHORITY
26.A. Sponsor reserves the right to interpret, modify, clarify, or supplement these Official Rules to address administrative issues, ambiguities, technical errors, or compliance requirements.
26.B. Any such modification shall be applied in a manner intended to preserve the integrity, intent, and lawful operation of the Promotion.
26.C. Material changes, if required, will be communicated in accordance with applicable law.
27. SEVERABILITY
27.A. If any provision of these Official Rules is determined to be invalid, illegal, or unenforceable, such provision shall be severed.
27.B. The remaining provisions shall remain in full force and effect.
28. INSURANCE ALIGNMENT AND RISK ALLOCATION
28.A. Sponsor may, but is not required to, maintain commercial general liability, product liability, cyber liability, errors and omissions, or other insurance coverage in connection with its business operations, promotions, merchandise, or sweepstakes activities.
28.B. The existence, absence, scope, limits, exclusions, or availability of any insurance coverage maintained by Sponsor shall not expand, modify, or increase Sponsor’s liability or obligations beyond those expressly stated in these Official Rules.
28.C. Entrants acknowledge and agree that insurance coverage, if any, is maintained solely for Sponsor’s internal risk management purposes and not for the benefit of any entrant, participant, purchaser, or third party.
28.D. No entrant shall be deemed a third-party beneficiary of any insurance policy maintained by Sponsor.
29. LIMITATION OF REMEDIES
29.A. Entrants’ sole and exclusive remedy for any claim arising out of or relating to the Sweepstakes shall be limited to actual, reasonable, and documented out-of-pocket costs incurred solely to submit an entry, not to exceed the value of one (1) merchandise item, if applicable.
29.B. In no event shall entrants be entitled to recover attorneys’ fees, expert fees, punitive damages, exemplary damages, incidental damages, or consequential damages.
30. NO WAIVER
30.A. Sponsor’s failure to enforce any provision of these Official Rules shall not constitute a waiver of that provision or any other provision.
30.B. Any waiver must be expressly stated in writing and signed by Sponsor.
31. INTERPRETATION
31.A. Sponsor shall have the sole discretion to interpret and apply these Official Rules.
31.B. Sponsor’s decisions regarding interpretation, administration, and enforcement of the Sweepstakes shall be final and binding.
32. HEADINGS
32.A. Headings are included for convenience only and shall not affect the interpretation of these Official Rules.
33. COMPLIANCE STATEMENT
33.A. The Sweepstakes is intended to comply with all applicable federal, state, and local laws and regulations.
33.B. The Sweepstakes is void where prohibited or restricted by law.
33.C. Entrants must be at least eighteen (18) years of age. Where the age of majority in an entrant’s jurisdiction exceeds eighteen (18), the entrant must meet the age of majority requirement. Sponsor does not knowingly collect personal information from minors.
34. REGULATORY AND BANKING REVIEW ACKNOWLEDGMENT
34.A. Entrants acknowledge that Sponsor may be subject to review by banks, payment processors, insurers, regulators, auditors, or other third parties.
34.B. Sponsor’s compliance with such reviews does not create any rights or remedies for entrants beyond those expressly stated in these Official Rules.
35. FINALITY OF OFFICIAL RULES
35.A. These Official Rules constitute the entire agreement between Sponsor and entrants regarding the Sweepstakes.
35.B. No oral statements, marketing materials, advertisements, or other representations shall modify or supersede these Official Rules.
35.C. Version 1.0 of these Official Rules is hereby designated as the official, controlling, and final version unless amended by Sponsor in writing.
36. COMPLIANCE WITH ONLINE CONDUCT LAWS
36.A. Participants agree to comply with all applicable federal, state, and local laws regarding online conduct, including but not limited to anti-spam, anti-fraud, and anti-hacking statutes.
36.B. Any attempt to circumvent, manipulate, or exploit the Promotion in violation of law may result in disqualification, forfeiture of prizes, and potential civil or criminal liability.
37. MONITORING AND RECORDING
37.A. Sponsor may monitor, record, and retain communications, entries, and other activity related to the Promotion for compliance, auditing, fraud prevention, or legal purposes.
37.B. Participants consent to such monitoring and recordkeeping as a condition of participation.
38. NO IMPLIED ENDORSEMENTS
38.A. Participation in the Promotion does not constitute an endorsement, sponsorship, or affiliation with any Sponsor partner, affiliate, or third party, except as expressly stated in the Official Rules.
39. GOVERNMENTAL REGULATORY DISCLAIMER
39.A. Sponsor may be subject to review, audit, or oversight by governmental, regulatory, or banking authorities.
39.B. Entrants acknowledge that compliance with such oversight does not create any claim, right, or remedy against Sponsor beyond what is expressly provided in these Official Rules.
40. GENERAL RELEASE AND WAIVER (INCLUDING CALIFORNIA CIVIL CODE §1542 WAIVER)
40.A. By participating, entrants release and hold harmless Sponsor, Administrator, and their respective affiliates, subsidiaries, officers, directors, employees, agents, representatives, successors, and assigns (collectively, the “Released Parties”) from any and all claims, damages, losses, liabilities, costs, or causes of action of any kind, whether known or unknown, foreseen or unforeseen, arising out of or relating to participation in the Promotion or the acceptance, possession, use, misuse, or inability to use any prize.
40.B. To the fullest extent permitted by law, entrants expressly waive any and all rights under California Civil Code §1542, which provides: “A general release does not extend to claims which the creditor does not know or suspect to exist in his or her favor at the time of executing the release, which if known by him or her must have materially affected his or her settlement with the debtor.” This waiver applies to all claims related to the Promotion, whether now known or unknown, suspected or unsuspected.
40.C. This Section does not waive, limit, or exclude any rights or remedies that cannot be waived under applicable federal, state, or local law.
40.D. Released Parties are not responsible for any typographical errors, technical failures, human error, lost or delayed communications, or other issues beyond their reasonable control.
40.E. Entrants acknowledge that participation is voluntary and assume all risks associated with participation in the Promotion.
41. BINDING ARBITRATION AND CLASS ACTION WAIVER
41.A. Agreement to Arbitrate
41.A.i. Except as expressly provided below, any dispute, claim, or controversy arising out of or relating in any way to the Promotion, these Official Rules, any merchandise purchase, entry submission, prize award, or any relationship between an entrant and Sponsor (collectively, “Disputes”) shall be resolved exclusively by final and binding arbitration, rather than in court.
41.B. Governing Arbitration Law
41.B.i. This arbitration agreement is governed by the Federal Arbitration Act (9 U.S.C. §§ 1–16) (“FAA”) and, to the extent not inconsistent with the FAA, the laws of the State of Wisconsin.
41.C. Arbitration Administrator and Rules
41.C.i. Arbitration shall be administered by the American Arbitration Association (AAA) in accordance with its Consumer Arbitration Rules then in effect, except as modified by this Section. The arbitration may be conducted in person, by telephone, or via video conference, at the arbitrator’s discretion.
41.D. Location and Venue
41.D.i. Unless the parties mutually agree otherwise, the arbitration shall take place in the State of Wisconsin. For remote arbitration proceedings, the legal situs of arbitration shall remain Wisconsin.
41.E. Individual Basis Only / Class Action Waiver
41.E.i. All Disputes shall be arbitrated on an individual basis only.
41.E.ii. There shall be no right or authority for any Dispute to be arbitrated as a class action, collective action, private attorney general action, or in any representative capacity. The arbitrator shall have no authority to consolidate claims or award relief on a class or representative basis.
41.F. Small Claims Exception
41.F.i. Either party may bring an individual claim in small claims court located in Wisconsin, provided the claim qualifies for such court and remains an individual action.
41.G. Arbitrator Authority and Relief
41.G.i. The arbitrator shall have the authority to award any relief available under applicable law on an individual basis only, subject to the limitations set forth in these Official Rules. The arbitrator shall not have authority to award punitive, exemplary, or class-wide relief except where expressly permitted by law.
41.H. Costs and Fees
41.H.i. Each party shall bear its own attorneys’ fees and costs, except as required by applicable law or as otherwise provided under the AAA rules. Sponsor shall not seek attorneys’ fees from an entrant unless permitted by law.
41.I. Waiver of Jury Trial
41.I.i. BY PARTICIPATING IN THE PROMOTION, ENTRANTS ACKNOWLEDGE AND AGREE THAT THEY ARE WAIVING ANY RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN A CLASS ACTION.
41.J. Severability of Arbitration Provisions
41.J.i. If any portion of this Section 41 is found to be invalid or unenforceable, the remaining portions shall remain in full force and effect. If the class action waiver is found unenforceable, the arbitration provision shall remain enforceable on an individual basis.
41.K. Survival
41.K.i. This arbitration agreement shall survive the conclusion, cancellation, termination, or completion of any Promotion, Round, entry submission, merchandise purchase, or prize award.
42. SCAM ALERT AND FRAUD PREVENTION
42.A. Sponsor will never require payment, banking credentials, credit card information, passwords, or sensitive personal information to claim or receive a prize.
42.B. Entrants should exercise caution and independently verify the authenticity of any communication claiming to be associated with the Promotion.
42.C. Any suspected fraudulent communications, impersonations, or misuse of Sponsor branding should be reported immediately to Sponsor.
42.D. Any attempt to submit fraudulent entries, manipulate the Promotion, misrepresent eligibility, or interfere with the administration of the Promotion may result in disqualification, forfeiture of prizes, and potential civil or criminal liability.
42.E. Sponsor reserves the right to pursue all remedies available under law for fraud, abuse, or rule violations.
43. MARKETING AND PROMOTIONAL ALIGNMENT
43.A. All advertising, marketing materials, website content, social media posts, and promotional communications related to the Promotion shall accurately reflect the prizes, entry methods, eligibility requirements, odds disclosures, and material terms of these Official Rules.
43.B. Promotional materials shall not intentionally misrepresent prize values, availability, selection methods, or conditions of participation.
43.C. In the event of any discrepancy between promotional materials and these Official Rules, these Official Rules shall control.
43.D. Sponsor reserves the right to correct any inadvertent errors, omissions, or mistakes in promotional materials at any time to maintain consistency with these Official Rules.
43.E. No promotional statement shall be deemed a modification or waiver of these Official Rules unless expressly stated in writing by Sponsor.
43.F. No marketing language shall be interpreted as altering odds, entry limits, or winner selection mechanics.
44. EXTERNAL SPONSOR NON-LIABILITY
44.A. For purposes of this Section, “External Sponsor” means any third-party company or entity that provides funding, products, services, or other support for the Promotion but is not Midwest Auto Sweepstakes LLC. External Sponsors are independent from the Sponsor and do not administer, operate, or manage the Promotion.
44.B. External Sponsors shall not be responsible or liable for:
44.B.i. The administration, operation, or execution of the Promotion;
44.B.ii. Verifying entries, selecting winners, or delivering prizes;
44.B.iii. Any technical, human, or operational errors, failures, or omissions arising in connection with the Promotion; or
44.B.iv. Any claims, damages, losses, or liabilities arising from participation in the Promotion or the receipt, use, misuse, or inability to use any prize.
44.C. Participation in the Promotion does not create any contractual, fiduciary, or other obligations between entrants and External Sponsors.
44.D. This Section 44 survives the conclusion, cancellation, or completion of any Round, entry submission, merchandise purchase, or prize award.
45. CONTACT INFORMATION
45.A. Questions, complaints, or requests regarding these Official Rules, the Terms & Conditions, the Privacy Policy, or any Promotion may be directed to:
45.B. Midwest Auto Sweepstakes LLC
45.C. La Crosse, WI
45.D. Email: legal@midwestautosweepstakes.com
45.E. Sponsor will make reasonable efforts to respond to inquiries in a timely manner but is not obligated to respond to all communications.
45.F. Contacting Sponsor does not alter eligibility, odds of winning, or participation status in any Promotion.
Official Rules


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Sweepstakes Disclaimer:
Must be 18 years of age or older (or the age of majority in your state). Open to legal residents of the 47 U.S. states, excluding New York, Florida, and Rhode Island. Residents of Hawaii may enter, but are eligible only for a cash prize equivalent of the advertised vehicle. Residents of U.S. territories are not eligible. No purchase necessary to enter or win. A purchase does not increase your chances of winning. Odds of winning depend on the total number of eligible entries received. For complete details, including entry methods, prize information, and official rules, see the Full Official Rules and AMOE Policy. Void where prohibited or restricted by law.
Dispute Resolution Notice:
Participation is subject to binding arbitration and a class action waiver. See Section 41 of the Official Rules.
Company Transparency:
Midwest Auto Sweepstakes LLC is a Wisconsin-based company operating in full compliance with federal, state, and local laws. All sweepstakes are conducted according to our Official Rules and AMOE Policy. Participant information is handled securely in accordance with our Privacy Policy. For questions, contact legal@midwestautosweepstakes.com.
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